Is Adapting To Technology Necessary?

How many of us rely on technology now days to accomplish many of our daily tasks? Most of us do. We use technology to send and receive emails, pay our bills online, to get our prescriptions refilled, to cook our food, to surf the web while we sit in a café, and even to adjust the thermostats in our homes. We are living in the days now, that the original Star Trek television series fantasized about decades ago. Computer technology, medical advancements, and communication devices are modern day versions of what you saw the crews of the USS Enterprise utilizing moment by moment. Granted we are not zipping around the galaxy in a cloaked starship yet, but technological advances are becoming more and more vital to our daily operations and survival. We are very dependent on technology.

A report from CNN today stated that part of the reason for John McCain’s loss to President Obama was a lack of understanding and acceptance for the use of technology by the GOP. Senator McCain’s daughter, Meghan, had much to say about this since she was involved with her father during his campaign.

"The Obama administration understands that my generation spends most of its day on a laptop or a BlackBerry, and that using the Web is an easy way to communicate their ideas to their constituents," she said. "Until the Republican Party joins the twenty-first century and learns how to use the Internet, its members will keep getting older and the youth of America will just keep logging on to the other side."

The point of showing a portion of this article was not to get into the debate of democratic and republican policies, but rather to show the importance of our adaptive abilities to change the way that we are communicating with others, if what we are doing is no longer effective. The best intentions in the world can be misconstrued and falter if no one is aware that they exist and if they are not relayed in ways that are understood by others.

Ask any marketing professional what importance they place on their clients to properly communicate to a target audience, who they are and what they stand for, and they will tell you it is absolutely critical. If a company does not let people know that they are there and ready to serve, they might as well lock their doors for good and find some other way to occupy their time. It is very important to strategically use the technology that is available to communicate with others. This is true for everyone that seeks to be in the business of developing relationships.

CNN went on to state, ‘Several Republicans appear to have gotten the message. According to TweetCongress.org, more Republicans are now on the popular social networking site Twitter than are Democrats. And the recent election for the Republican Party Chairman heavily revolved around who was best positioned to modernize the party's use of technology.’

It’s always necessary to be useful and relevant in what we are doing and how we communicate with others.

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